Switch

IT'S NOT A FUNNEL

What used to work like a funnel — many brands slowly narrowed down to just a few purchased — now works like, well, a busted funnel. With more sources of information and immediate feedback, fewer brands are initially considered, and consumers can fall in love at first purchase. It's all part of a new model called The Consumer Decision Journey*. While the Consider and Evaluate stages are typically handled by above-the-line agencies, Switch specializes in the stages leading up to and within the Loyalty Loop - a series of key experiential marketing tactics we like to call our Sweet Spot

BEVERAGE

The average person in the United States consumes 686 bottled/canned beverages in a year … we’re quite the thirsty bunch! Also worth noting, the three most rapid growing CPG categories are beverages. At Switch, we’re fortunate to work with a few of the most iconic and recognized beverage brands in the world, here’s a taste…

*2009 and 2010 IRI data

FIELD ACTIVATION

When Switch says, “we’ve got it covered,” we really mean it! With 900+ field marketing specialists operating 153+ vehicles representing 15+ brand partners, our clients know their programs are in capable hands.

SAMPLING

We expect to test drive a new car ... why not our favorite tasty beverages? We believe the only way to liberate brands is to get them in to the hands of your customers so they can be touched, smelled, tasted and enjoyed. Whether it's the world's largest brewer or the leader in the world's fastest growing beverage category, putting a drink in the hand of a thirsty consumer goes a long way. And that's exactly what we do!

HEALTHCARE

There is no denying social media is a major factor in today's marketing strategy. What was once considered a 'nice to have,' has quickly become a critical 'must do' for brands. If you think you’re going to rise above the noise relying on clever tweets and witty posts, you’re wasting your time ... and possibly hurting your brand image. We live in a time where social media "gurus" are coming out of the woodwork. You need to have credibility and strategic insight. Something we have in spades.